Siri Agrees With Me

Daily we see about 10 ads or commercials per day, whether were watching TV or being forced to watch 30 seconds before watching stupid videos on YouTube. We are all exposed to advertisements. While we may think that advertisements are meant for our enjoyment, the true purpose is to sell a product. The companies of these ads are all competing to have the most users and to sell the most products. A particularly strong company is one we all are familiar with Apple. After becoming an iPhone user I see how I fell into the scheme of iPhones incredibly detailed ads.

Android, one of Apples major competitors released their newest phone the Samsung Galaxy S4 in the March of 2013. The phone received a profuse amount of attention, putting the Apple Company to the backburner to the public. Apple responded by publishing this ad on their website along with their comparison of battery life, retina display, and camera of all iPhones. Apple seemed to have been put on defensive mode, when releasing this ad, but it seems their defense strategy was full proof.

Looking plainly at the ad, you can notice the large arrogant phrase in the largest black font “There’s iPhone. And there’s everything else”. The words “There’s iPhone “appear to be the most eminent words on the ad. Centered and focused these words are meant to be noticed first. This gives the effect of paramount significance. Followed by “And there’s everything else.” This creates an effect that everything that isn’t an iPhone is subsequently insignificant, and nothing can compare to an iPhone. In a lighter and smaller font, Apple uses a quirky and insolent tone, to describe why apple users prefer the apple brand.

Next your eyes are trained to look at the not one but four iPhones bellow the text.(as if one wasn’t enough). The use of white iPhones gives us the sense of purity and cleanliness because in society we associate white with perfection. Colorful images placed on each of the four screens white iPhones attract scrutiny from the viewers. Placed on each of the IPhones perfectly un-cracked (but soon to be) screens are apps specifically made for iPhones. Placed specifically based on the fact that our eyes are trained to read left to right the most important iPhone lies on the left. The farthest to the left iPhone has the editing function especially made for iPhones. One of the things Apple pride themselves is the quality of their camera and editing features. The other iPhones display apps such as Tumblr, The App Store, and Catch.  These iPhones laid in perfect symmetry compared to the words shows the amount of diligence and assiduity when creating the ad. The brightness of the ad makes the iPhones seem almost unrealistic, because we all know the iPhone we see everyday look nothing like these.

With the knowledge that iPhone published this ad on its website after Android released its newest phone the Galaxy S4, shows the competition aspect  for advertisements. Although Apple was very blatant with very their flagrant ad, it shows Apples superiority over competing phones. It is not as simple as other phones, but it is simpler to use. The technology is so advance that nothing can compare and this is proved with the statistical data released the same time as the ad. An evitable fact is that ads are meant to sell product and it is obvious this what Apple is doing. Apple may have taken an arrogant approach but the fact of the matter is that people buy into statistics. Apple showed their superiority over other companies by releasing this ad, putting iPhones into the hands of thousands of new users. Including me.