Wednesday, February 11, 2015

Catholic Church Visual Argument





This is a photograph of a Catholic Church in Roanoke Virginia. The photographer was probably affiliated with the church. The creators’ attitude toward the image is extremely positive. This can be shown through the lighting, and the cleanliness of the church. The media is used to communicate words and images because it creates a utopia church where every seat has a bible and the lights are fully lit, and the floors are perfectly polished. The positivity image given off by the photograph of the entire church gives off the message that the church has a calming environment, and is a place that should be respected and praised.  The visual text assumes that its readers and viewers will most likely be religious and preferably Catholic. Considering Jesus on the cross is the centerpiece of the entire photograph, the creator assumes that the viewer has a religious stand point that positively associated with Jesus. The media is used to communicate words and images by creating positive environment therefore creating the idea that the church is a positive place. The presence of cleanliness, order, and bright lighting all work together to positively reinforce the viewer that this specific church is  a great environment to worship and go to church in. Since there are no words in this photograph there can be no interpretation of the text. The overall impression that the visual text creates in me is that if I were Catholic this would be the ideal church to go to. The single room is spacious, and it seems as if they really value God, and Jesus since Jesus on the cross is the center of the photograph. The cultural value that this visual text evokes is harmony, and stress free. This visual reinforces the argument that anyone Catholic or any religious person should attend or support their church. The visual text is composed in a very  fashionable manor. The centerpiece of the photo is Jesus on the Cross, the blue arches attract your eyes and make you travel down them to see the cross. The next thing that attracts your eyes are the lights above all of the seats. This allows the reader to see that the audience is the second most important thing in a Catholic church. This visual argument makes me want to visit a Catholic church although I am not Catholic.

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